Johan Frilund, CEO Sensative

Sensative AB Welcomes Johan Frilund As New CEO

Frilund’s Extensive Experience & Strong Leadership Skills to Accelerate Sensative’s Success

Lund, Sweden – 15th of May 2023 – Sensative AB, a prominent leader in the Internet of Things (IoT), is pleased to announce the appointment of Johan Frilund as the new CEO to drive the company forward in the next phase, focusing on profitability and scaling. Meanwhile, the co-founder and former CEO, Mats Pettersson, will remain with the company, focusing on product development and the technology vision in the role of CTO/CPO.

Johan Frilund brings a wealth of experience with a solid background in senior executive positions in technology and growth companies. With a proven and successful track record in the industry and the ability to drive change and growth, Johan will play a crucial role in strengthening Sensative’s position in the market and realizing the company’s strategic vision.

Johan Frilund has previously served as the President of AddSecure Smart Transport AB and CEO of the publicly listed Sensys Traffic AB, now known as Sensys Gatso Group AB. With his deep understanding of marketing and sales in technology-intensive industries and his strong ability to build and lead successful teams, Johan will catalyze growth and profitability at Sensative.

Mats Pettersson, who now assumes the role of CTO/CPO, will continue to play a vital role in the company by focusing on technical development, innovation, and product vision. With his expertise and insights, Mats will remain an invaluable asset to Sensative and ensure the company leverages its robust technology for growth and profitability.

“I am thrilled to be joining Sensative AB at such an exciting time in its development,” says Johan Frilund. “The company has high growth opportunities in the IoT and Smart City sectors backed by solid technology and an amazing team. I aim to develop further and scale the company to fulfill its potential.”

“I am pleased to hand over the leadership to Johan, who brings experience from publicly listed companies and private equity-driven companies,” says Mats Pettersson. “As CTO/CPO, I look forward to shaping Sensative’s product strategy and continue building upon our technology leadership to ensure we also become commercially leading in our industry.”

On behalf of the Board of Directors,

Einar Lindquist



Downloading a PDF is an exclusive service to our community. Join now for free!
You will also receive our monthly newsletter with the latest about Sensative, our users, and IoT.

By checking this box, I acknowledge that my email address will be stored by Sensative per our Privacy Policy. We will also add a cookie for your convenience so you can download more documents without entering your email address again. However, your downloads will still be tracked by Sensative. You can, at any time, unsubscribe from these updates.

Thank you for subscribing to the Sensative newsletter

Your PDF download is now unlocked

Also, we have unlocked all services exclusive for the Sensative community