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Privacy Policy

Privacy Statement

This Privacy Statement informs you about the type of personal data that is collected and received through our website https://sensative.com (“website”), our B2B web shop site https://shop.sensative.com (“webshop”), and about how we use, share, retain and protect such personal data.

Who we are

We are the Swedish company Sensative AB (“we”, or “us”) and have our registered office at Mobilvägen 10, 223 62 Lund, Sweden and we have registration number 556922-4644. We are the controller responsible for the processing of personal data through the website and supportsite.

How we obtain personal data

Primarily we obtain data from you directly on the basis of the relationship that we have with you. You may be a person we interact with within the context of our business, or process personal data for as part of managing our relationship. Additionally, we collect and receive personal data through the website and supportsite. Personal data means any information relating to an identified or identifiable natural person.

First of all, we collect personal data that you choose to voluntarily provide to us for your use of the website. In addition, we collect certain personal data by using cookies, including similar technologies such as local storage when you visit the website or supportsite.

Cookies are bits of text that are placed on your computer’s hard drive or mobile device when you visit certain websites. Cookies hold information that may be accessible by the party that places the cookie, which is either the website itself (first-party cookie) or a third party (third-party cookies). You do have control over cookies and can refuse the use of cookies by selecting the appropriate setting on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable or delete existing cookies. Please note, however, that by not accepting or deleting the use of cookies, you may not be able to use the website or parts thereof.

On the website, we use cookies for the purpose of gathering website statistical data to analyze how our users use the website, such as which pages are visited, how long pages were visited and the paths taken by visitors to our website as they move from page to page. The information may include information about your device and internet connection, operating system, web browser version, Internet Protocol (IP) address and unique identifiers.

The types of personal data we may obtain

We may collect and receive the following personal data from you when you interact with us:
1. Name and contact details (such as name, address, email, and phone number);
2. Information on your use of the website;
3. Personal data included in comments posted by you on the website;
4. Traffic data (such as your Internet usage, date and time), location data, device type, operating system, Internet Protocol (IP) address and web browser type.
5. Any other information that you have provided us.
6. We may collect other types of personal data if required under applicable law or if necessary for the purposes listed below. We will then ensure that there is a valid legal basis for doing so.

How we may use personal data

We may use the personal data we collect and receive for the following purposes:
1. To provide support to you;
2. To analyze how the website is used, such as which pages are visited, how long pages were visited and the paths taken by visitors to our website as they move from page to page;
3. In order to develop and improve our digital services, which may include analysis of user behavior and statistical data on aggregated levels;
4. To verify compliance with applicable legal requirements and our policies;
5. To contact you in matters where you have requested us to contact you;
6. To send you information about our products and services, or to send you our newsletter if you have opted in for this purpose; and
7. For other purposes when this is necessary for the performance of the contract between you and us, for our compliance with our legal obligations and for the purpose of legitimate interests.

How we may share personal data

We may share the personal data we collect and receive on a need to know basis with the following third parties:
1. Service providers solely for the purpose of fulfilling a service towards you on our behalf;
2. Competent public authorities or other third parties, if required by law or reasonably necessary to protect the rights, property and safety of ourselves or others.
3. We may also transfer your personal data in the event that we sell or transfer all or a portion of our business or assets on a need to know basis. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal data you have provided to us in a manner that is consistent with applicable law and this Privacy Statement.

We do not sell, rent or trade your personal data.

Data transfers outside the EEA

We may transfer the personal data we obtain to third parties in countries outside the European Economic Area (EEA). The laws in those countries may not offer an adequate level of data protection. In particular, personal data may be transferred to the United States.
When we transfer your personal data outside the EEA, we will protect your personal data as described in this Privacy Statement and in accordance with applicable law, such as by entering into the European Commission’s Standard Contractual Clauses for the transfer of personal data to a processor located outside of the European Union.

How we protect personal data

We maintain appropriate technical and organizational security safeguards designed to protect your personal data against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, due the inherent open nature of the Internet, we cannot guarantee that communications between you and us or the personal information stored is absolutely secure. We will notify you of any data breach that is likely to have unfavorable consequences for your privacy in accordance with applicable law.

How Long We Retain Personal Data

We retain personal data for as long as necessary to fulfil the purposes for which we collect or receive the personal data, except if required otherwise by applicable law.

Your Rights

You have the following rights in relation to your personal data:
1. The right to obtain, at reasonable intervals and free of charge, information on whether or not your personal data are being processed and to receive the personal data that is being processed in an intelligible form;
2. The right to request rectification or erasure of personal data or restriction of or objection to processing of your personal data. You may also request us to provide you your data in a structured, commonly used and machine readable format which can be transmitted to another controller.
3. To exercise these rights, please contact us using our contact details set out below. We may request you to provide a copy of your ID card or otherwise evidence your identity. We will respond to your request within the applicable statutory term.
4. Moreover, subject to this Privacy Statement, you have the right to lodge a complaint with the competent supervisory authority.

Updates to this Privacy Statement

We may update this Privacy Statement from time to time. We will notify you of any significant changes to this Privacy Statement on the website or through other appropriate communication channels. All changes shall be effective from the date of publication, unless otherwise provided in the notification.

How to Contact Us

If you have any comments or inquiries about the information in this Privacy Statement, if you would like us to update your personal data, or to exercise your rights, please contact us by email: privacy@sensative.com.



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