At Sensative, we have many years of experience from the Telecom and IT industries. A relatively young company with the startup drive in our bones, but a team of people with solid experience in developing new technology and markets.

A strong and exciting vision of where the world is going drives us, but, at the same time, with a underlying feeling of déjà vu. 

Read more about this in Our Story.

Management team

Mats Pettersson CEO Sensative
Mats Pettersson


20+ years of experience from the mobile phone industry in senior roles as head of product development. Have several patents related to Bluetooth.

Fredrik Westman.sq
Fredrik Westman

Business Development

During the bachelor program of economics and nursing at Lunds University, Fredrik co-founded Sensative. Responsible for Finance, Investor Relations and part of the Sales and Marketing team

Göran Andersson.sq
Göran Andersson


Long international experience from the telecom industry in senior management roles, entrepreneur and founder of Palago AB.

anne marie rouse
Anne-Marie Rouse

Head of US operations

20+ years of experience in senior product, business and market development roles in IT and Telecoms industries.

Sylwia Holm.sq
Sylwia Holm


20+ years of extensive experience from strategic and hands on work within Business Control and Finance. Long international experience from Telecom and other industries. Partner and co-founder of consultant company Holmbee AB.

Jeff Robertson.sq
Jeff Robertson

Operations & Legal

20+ years of experience in senior sourcing and supply chain roles in the Telecoms industry.

Thank you for subscribing to the Sensative newsletter

Your PDF download is now unlocked

Also, we have unlocked all services exclusive for the Sensative community