At Sensative, we have many years of experience from the Telecom and IT industries. A relatively young company with the startup drive in our bones, but a team of people with solid experience in developing new technology and markets.

A strong and exciting vision of where the world is going drives us, but, at the same time, with a underlying feeling of déjà vu. 

Read more about this in Our Story.

Management team

Mats Pettersson CEO Sensative
Mats Pettersson


20+ years of experience from the mobile phone industry in senior roles as head of product development. Have several patents related to Bluetooth.

Fredrik Westman.sq
Fredrik Westman

Business Development

During the bachelor program of economics and nursing at Lunds University, Fredrik co-founded Sensative. Responsible for Finance, Investor Relations and part of the Sales and Marketing team

Göran Andersson.sq
Göran Andersson


Long international experience from the telecom industry in senior management roles, entrepreneur and founder of Palago AB.

anne marie rouse
Anne-Marie Rouse

Sales USA

20+ years of experience in senior product, business and market development roles in IT and Telecoms industries.

Asa Axenryd.sq
Åsa Axenryd

Head of Finance

20+ years of experience from strategic and practical work in Business Control and Finance.

Jeff Robertson.sq
Jeff Robertson

Head of Operation

20+ years of experience in senior sourcing and supply chain roles in the Telecoms industry.

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Sensative in the top 50 European PropTech Startups and Scale-ups

The European PropTech Association – PropTech House and FINNOVA (EU) Foundation are pleased to announce the 50 semi-finalists of the PropTech Startup and Scale-up Europe Awards 2021, supported by the European Commission, the President of the European Parliament, the President of the European Committee of the Regions, the Vice-President of the Economic and Social Committee and members of the European Parliament.

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