How IoT can help the retail market recover

How IoT can help the retail market recover

[…] with same and next day delivery, or live access to available stock, it is perhaps unsurprising that a majority of customers will favour online retailers due to the efficiency and seamlessness of the experience. Therefore, brick-and-mortar stores need to find a way to emulate this digital dynamic and personalised experiences in-store.

The retail market was already struggling, and with the impact of Covid, it has become time for change. We believe that personalizing the retail experience and adapting it to customer patterns will keep physical stores open for many years to come.

One way to bring customers safely back to stores is to use IoT sensors as people counters. Together with AXIS Communications, we offer a people counter package for stores. The package includes AXIS’ IoT cameras with onboard software for people counting, running on Sensative’s Yggio platform for data collection and visualization. With such a package, it becomes easy for stores to monitor visitors and display the number in real-time for everyone to see.

To further improve the experience, our customers can use sensors to monitor retail customers’ behavioral patterns in their stores, such as monitoring dressing rooms with presence sensors or seeing where they stop for extended periods, what products are most visited, and more using cameras and analytic algorithms. This type of behavioral data is paramount when laying the foundation for an optimized customer experience in-store. With the further aid of apps and tablets, the personalization of the customer experience has few limits.

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