What Tenants Really Want From Tenant Engagement Apps and Why It Matters to Real Estate Owners

Tenant engagement has recently taken the commercial real estate industry by storm, grabbing headlines, deploying customer pilots, and raising large amounts of capital to bring the tenant-landlord relationship to the 21st century. They seem to have caught on first with office buildings, places where tenants demand a lot of their surroundings and have had the least amount of control over historically. The story behind tenant engagement technology is quite inspirational: giving a way for tenants to communicate with their landlords, […]

Sensative take: adding new technologies should not be regarded as adding new features. New technologies can and will change your whole business, how your customers will perceive you and your product (building), and what they will be willing to pay for. It is about what your vision is as a company, not just developing new apps.