IoT Analytics has seen two extreme reactions of different companies during the current crisis. One firm that was interviewed laid off their entire digital team as one of the first cost-cutting measures.
Another company cut costs elsewhere and ensured their digital initiatives would continue uninterrupted.COVID-19 may prove to be a decisive event that further widens the digital divide between those who cut digital initiatives and those that prioritize them.
Those that were just sailing along with some digital initiatives but didn’t take it too seriously, now fall behind, while others pull ahead and may find new digital business models that put them in a leading position in their industries for years to come.
What side of the divide are you aiming for?