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Smart cities need to prioritize people’s needs, not technology | Marketing Interactive

Smart cities need to prioritize people’s needs, not technology | Marketing Interactive

Building a smart city requires technology, but prioritising technology over people could undermine effectiveness, according to a recent study.

“To fulfill the promise of smart cities, we must start focusing less on technology and more on how to use it to make lives better for people. We believe real estate can be a connector between the people who are the lifeblood of cities and the digital infrastructure that is increasingly powering our urban environments,”

A good way to do this is to focus on the services you wish to give your citizens. After that, you select the necessary technologies to fulfill that service, preferably re-using existing sensors or legacy systems to control the costs. This practical approach to Smart City projects requires you to have an IoT integration capability that to a large extent makes your processes and services technology and supplier neutral. The purpose is much more important than enabling technologies.

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