In creating a compelling crowdfunding campaign, you sometimes get mixed information about what works. One thing that is almost unanimous is that you need at least one, main, high quality film which explains the product, your company, your team and your goals.

At Sensative, we were fortunate to work with Spencer Broderick Productions to create ours. Not only are they an accomplished production company with an Emmy Award as part of their legacy, they are local and we feel fortunate to consider them friends.

We asked them a few questions we thought our followers would be interested in hearing answers to.

SEN = Sensative, SBP = Spencer Broderick Productions

SEN
Can you briefly explain the process behind completing the film?
SBP
We started by presenting an idea to Sensative which they embraced. We continued to work closely with Fredrik and Neal during the whole production which resulted in not just a splendid video but a good time. The story board changed continuously, and thus created a rich final film.

SEN
What surprises came up during the production?
SBP
In the closing stages of production we noticed that the caring father let his children go outside without any shoes on. 

SEN
How did you manage the process?
SBP
We decided that we would go with the no-shoes-policy as it emphasized the playfulness in the film.

SEN
How pleased are you with the end result?
SBP
We are very pleased with the end result of this crowdfunding film as it shows a variety of what we as a film company stand for. It is informative with its narrative and graphics but still has the sparkle of playfulness that catches people already in the first 10 seconds of the film.

SEN
What were the key lessons learned that will help you with future CF films?
SBP
There are marketing videos, then there are crowdfunding films! Having worked with informative and presentational videos for years this is a completely different animal. Among other things you get personally attached to the product and you keep on following its process and success even after the film is done and delivered. 

SEN
How many CF films have you worked on?
SBP
This is our first of hopefully many crowdfunding films that we will make. It has been a fun and very rewarding journey on all kinds of levels and we have all become familiar with a new way of making films.

Thanks to Tua Broderick and Martin Spencer for your professionalism, inspiration, hard work and good humor during the entire process. We’re so happy with the results and our current performance on Indiegogo – http://bitly.com/1F8Nlvy proves what is possible when you have a quality film on your crowdfunding campaign!

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